Joico Color Endure Shampoo is a protective hair cleanser specially formulated for color-treated hair types. The first stage in the highly effective Joico Color Endure Collection, this color-maintenance shampoo works to seal in hair color to extend the health and vibrancy of color-treated hair. It effectively cleanses hair with a gentle action, delicately rinsing away impurities while preserving hair color.
Massage into a lather on wet hair. Rinse thoroughly and repeat if necessary.